Axium opens DX rights via Windows

Deal nearly $1 mil, say sources

Axium Intl., which provides payroll and film-production accounting software and services for many entertainment companies, has acquired DX Systems, a maker of software that tracks entertainment rights and licenses.

Sale price was not disclosed, but sources said deal was nearly $1 million.

Axium already is testing an upgraded version of the DX software, to be renamed RightsMax, that will run on Windows-based machines and allow salespeople to access the system remotely, even with wireless devices. It will also allow them to see what rights are available for sale during, say, a film market, said Axium prexy Ruben Rodriguez.

The older version operated via the old DOS format. “The Windows-based development had stalled due to financial issues, and we were looking for a company as substantial as Axium to take rights management to the next level,” said Peter Strauss, DX’s former owner and exec VP of Mandalay Pictures.

“I’m pleased that we can now provide the industry and the current DX Systems client base with the confidence of knowing that they will soon have the best rights licensing system available anywhere and be poised to participate in the emerging digital marketplace,” he said.

September plug-in

Rodriguez said the Windows version, now in “beta” testing, should be available by September, but the company plans to continue supporting the DOS version.A handful of indie clients — including Lakeshore Intl. and Morgan Creek Prods. — use the current version to track rights to about 15,000 titles. Axium will now market the program to its own clients — more than 300 entertainment companies — that use the company’s existing software to keep track of film production spending and handle payroll.

“It’s a natural fit, because a lot of customers we have now would really like this product,” Rodriguez said. “They already use our digital production, accounting and payroll software and this is taking things to the logical next step.”

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