WASHINGTON — The Gotham-based Ad Council on Monday announced a series of television PSAs harking back to the patriotic and propaganda-friendly newsreels of WWII.
Just in time for the country’s Fourth of July birthday bash, the eight spots are being distributed to more than 10,000 TV stations. Most of the major nets have already donated airtime for the PSAs, designed to rally the citizenry as the war on terrorism continues.
The major slogan running through all the PSAs is “Freedom. Appreciate it. Cherish it. Protect it.”
“Just as in 1942, when the organization mobilized the ad industry’s power to help our nation’s war effort, it was decided that the Ad Council would marshal the industry’s talent in America’s war on terrorism,” the council said in a statement.
“Campaign for Freedom” was developed by the Ad Council in the days following Sept. 11.
Ad Council said it’s the first time major ad agencies have joined forces to develop a series of PSAs. Generally, one ad agency is involved at a time.
The council has been actively raising funds for the multimillion-dollar campaign, something it doesn’t normally do. The ad agencies working on the PSAs donated their services in kind.
In recent days, the Hollywood 9/11 committee also has begun distributing PSAs championing the American spirit.