Viva Media goes to Nemax

Co. to list on index after posting $10.8 mil in profits

COLOGNE — German music web group Viva Media is bucking the downward trend of media companies on the stock market and will move up to the Neuer Markt’s Nemax-50 index in September.

Several media companies have already left the so-called new-economy market.

Group has just reported its first black ink since its takeover of TV comedy producer Brainpool. In the first half-year, it achieved a net profit of x11 million ($10.8 million) after a loss of $9 million in the corresponding 2001 period. Earnings were helped by a transfer of 49% in its channel Viva Plus to AOL Time Warner. Revenues went up by 7 % to $53 million.

Nevertheless, CEO Dieter Gorny noted Viva is still being hit by the ad slump. He added that the group has some $50 million cash at hand for future acquisitions.

Viva’s recent expansions included the takeover of Dutch music web the Box, an increase of its stake in Viva Swizz and a joint effort with Lithuanian web LRT.

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