Viva Media does ‘Viva Music’

World Brief

German music TV group Viva Media is launching “Viva Music,” a 30-minute show, in China this month.

The show, featuring a 70-30 split of Asian and Western music, will air on China Entertainment Television (CETV) aimed at auds between 12 and 21 years. CETV reaches more than 80 million households.

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