You will be redirected back to your article in seconds

Inside Move: Presley estate dons Nikes

Remixed Elvis record to be ad campaign's centerpiece

The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave.

A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup.

“A Little Less Conversation,” a ditty composed by Mac Davis and Billy Strange for the generally forgotten 1968 film “Live a Little, Love a Little,” is the first Elvis-sung record approved for a remix. JXL, a London DJ whose credits include remixing rapper Master P’s “Sex in the Summer,” is adding the beats to give the song a funky feel.

The song will be featured in an ad titled “The Secret Tournament” directed by ex-Monty Pythoner Terry Gilliam. The ad brings together two dozen soccer players, among them Ronaldo, Luis Figo and Thierry Henry, and promotes both the World Cupand Nike’s online videogame of the same name.

The Presley catalogue is one of the final frontiers in the licensing of rock classics to the ad world. Holdouts such as the Who’s Pete Townshend, the Doors and Led Zeppelin have OK’d use of songs in the past couple of years after decades of saying no.

More Music

  • MSG Sphere in London

    MSG Sphere Unveiled With State-of-the-Art Venues Set For Las Vegas and London

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

  • Cardi B Grammys

    Cardi B Sued by Former Manager for $10 Million

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

  • Bohemian Rhapsody

    Rami Malek Embodies Freddie Mercury in 'Bohemian Rhapsody' CinemaCon Footage

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

  • Paradigm's Liz Morentin portrait session in

    Liz Morentin Named Head of Communications for Paradigm Talent Agency

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

  • Andrew Gould Exits BMG for Downtown

    Andrew Gould Exits BMG for Downtown Music Publishing (EXCLUSIVE)

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

  • janelle monae Grammys

    Janelle Monae Comes Out as ‘A Queer Black Woman in America’

    The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave. A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup. […]

More From Our Brands

Access exclusive content