Remixed Elvis record to be ad campaign's centerpiece
The spinning sounds you hear during the international quadrennial soccer tournament could be one of two things: updated Elvis spinning on a turntable or ancient Elvis spinning in his grave.
A remixed version of an obscure Presley record will be the centerpiece of a Nike ad campaign skedded to run during this summer’s World Cup.
“A Little Less Conversation,” a ditty composed by Mac Davis and Billy Strange for the generally forgotten 1968 film “Live a Little, Love a Little,” is the first Elvis-sung record approved for a remix. JXL, a London DJ whose credits include remixing rapper Master P’s “Sex in the Summer,” is adding the beats to give the song a funky feel.
The song will be featured in an ad titled “The Secret Tournament” directed by ex-Monty Pythoner Terry Gilliam. The ad brings together two dozen soccer players, among them Ronaldo, Luis Figo and Thierry Henry, and promotes both the World Cupand Nike’s online videogame of the same name.
The Presley catalogue is one of the final frontiers in the licensing of rock classics to the ad world. Holdouts such as the Who’s Pete Townshend, the Doors and Led Zeppelin have OK’d use of songs in the past couple of years after decades of saying no.