Mark Cerami, co-founder of groundbreaking hip-hop imprint Priority Records, has launched a new Los Angeles-based label project called M.S.C. Music & Entertainment.
Label, which will focus initially on rap artists, has signed seven new acts. The first release on M.S.C. will be “Absolute Power” from Kansas City-based rapper TECHN9NE. Disc is due out Sept. 10 and will feature an hourlong bonus DVD.
Cerami has brought several Priority veterans on staff at M.S.C., including David Wiener as senior veepee of A&R and marketing and Robert Grossi as senior VP and general manager. They expect to hire a total of 17 staffers in the label’s first year. Cerami said he is in talks with three major label groups about a distribution deal for M.S.C.
Exec has a long pedigree in hip-hop. Priority was home to some of the biggest stars of rap in the late 1980s and early ’90s, including N.W.A and its solo stars Ice Cube, Dr. Dre and Eazy-E, Ice-T, as well as the early work of Brooklyn rapper Jay-Z. The label was bought out over several years by Capitol Records, and has since been folded into the major’s catalog.