Leeds hooks on at Virgin

Sr. VP segues to label after UMG stint

NEW YORK — Veteran music promo exec Steve Leeds is headed to Virgin Records’ newly minted Gotham offices as senior vice president of promotion for rock formats, reporting to Virgin’s recently anointed promotion chief Hilary Schaev.

Leeds comes to Virgin from a stint as senior veepee of new technologies at Universal Music Group imprint Universal/Motown Records. Prior to that, he was senior VP of promotion and video at Universal, and earlier at its predecessor, PolyGram Label Group.

Leeds has also worked as a record producer and was an on-air talent executive in the early years of music cabler MTV.

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