Visa to offer promo for shows during the week of Sept. 22
As Broadway braces for the impact of this evening’s NFL kickoff party in Times Square, the League of American Theaters and Producers announced the details of a National Football League ticket-buying program.
“To compensate the (theater) community for disrupting business (today), the NFL has pledged to purchase $250,000 worth of theater tickets during the month of September,” read the memo.
“The opportunity to leverage the tickets has been passed through by the NFL to Visa (an NFL sponsor). As the official card of Live Broadway, Visa has asked the (league) to create a promotion during the month of September to distribute funds to all shows involved in the program.”
Shows deemed eligible are those that pay league dues and “all shows performing the week of Sept. 22 regardless of whether or not they performed (today).”
The offer requires the purchase of one Broadway ticket with a Visa card, at which time “Visa will give you the second one for free.”
The offer is effective Sept. 15-26 for evening performances Sept. 23, 24, 25 and 26.
The NFL’s compensation program has been discussed in legit circles for weeks. Most producers interviewed on the subject felt the $250,000 underestimated the loss in ticket sales due to the kickoff event tonight.