'Goat,' 'Noises' slighted in Gotham newspaper

The Broadway show “Metamorphoses” has an ad running in the June 9 edition of the Sunday New York Times that claims it won the 2002 Tony Award for best director and best play. Mary Zimmerman did nab the helmer honor for the pool play she penned. But “The Goat, or Who Is Sylvia?,” by Edward Albee, took the Big One. Apparently, the Serino-Coyne ad agency made up some dummy ads for various possible Tony wins for “Metamorphoses” and the Times went with the wrong one.

And they used to call Frank Rich the butcher of Broadway: Earlier this week, the Times reported that Katie Finneran won a Tony for her featured-actress turn in “Noises Off,” which the newspaper said had closed. In fact, the comedy revival is very much up and running. A spokesman for “Noises Off” called the Times snafu “incredibly hurtful” to the show.

Producers of “The Goat” also have a Sunday Times ad trumpeting their win, but that black-and-white advertisement pales in comparison to the splashier color presentation offered by “Metamorphoses.”

Producers of “The Goat” and execs at Serino-Coyne and the Times could not be reached for comment.

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