U ups Campbell to sr. VP

Promotion comes in wake of successful campaigns

Universal Pictures has upped Kevin Campbell to senior veep, new-media marketing.

Promotion comes after the launch of successful online and wireless campaigns for “A Beautiful Mind,” “Bring It On,” “The Mummy Returns,” “The Fast and the Furious,” “Jurassic Park III” and “American Pie 2,” which Campbell oversaw.

Campbell had been veep of the studio’s new-media marketing endeavors since 1999, when the department was created. He is responsible for all such marketing efforts, including Web site development, online and wireless advertising, publicity, promotions, viral marketing and community development.

Prior to establishing the new-media marketing department at U, Campbell was veep of national publicity, overseeing the campaigns for films including “The Hurricane,” “American Pie,” “Notting Hill,” “Patch Adams,” “Bride of Chucky” and “October Sky.”

“Kevin’s unique instincts and abilities transcend traditional marketing skills, and his vision for our new-media campaigns have maximized the impact of our motion picture assets on our culture,” said Edward Egan, exec veep of marketing for U, to whom Campbell reports. “We’re delighted to reward his accomplishments with this richly-deserved promotion.”

Before joining U, Campbell was a publicist with PMK Public Relations, where he handled publicity for such clients as Roseanne, Keanu Reeves, Kevin Bacon and Courtney Love.

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