Toei sets up ani subsid

Laterna to focus on family fare

TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week.

Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children and youth.

While Toei Animation produces all of its content in-house, using its studios in Japan and in the Philippines, Laterna will bid for characters and stories among animation artists and creators and will hire them on contract. Laterna will also court corporate sponsorship to fund production.

Before a project is greenlit, it will have to pass a professional committee made up of industry professionals. The committee and Laterna will also assess the best distribution channel for any project, be it the big screen, television or other media, such as DVD.

More Film

  • No Merchandising. Editorial Use Only. No

    SAG Awards 2018: Rose Marie, Don Rickles, Adam West Honored During In Memoriam

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • Morgan Freeman

    Morgan Freeman Calls Out SAG for Gender-Specific Statue

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • SAG 2018: Top Winners Include 'Veep'

    SAG Awards: Gary Oldman Wins Best Actor for 'Darkest Hour'

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • China Box Office: Aamir Khan's 'Superstar'

    China Box Office: Aamir Khan's 'Superstar' Wins Crowded Weekend

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • Kristen Bell SAG Awards

    Kristen Bell Calls for 'Empathy and Diligence' During SAG Awards Opening Monologue

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • Alison Brie SAG Awards

    Alison Brie Responds to Sexual Misconduct Claims Against Brother-in-Law James Franco

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

  • SAG Awards Winners List

    SAG Awards Winners: Complete List (Updating)

    TOKYO — Toei Animation, the largest toon studio in Japan and Asia, set up a wholly owned subsidiary specializing in developing animated movies this week. Laterna is capitalized at 50 million yen ($417,000) and headed by Toei Animation prexy Tsutomu Tomari. It will target family fare leaving Toei Animation to focus on content for children […]

More From Our Brands

Access exclusive content