HOLLYWOOD — Gotham-based praisery Synergy House will set up shop this year at the Cannes Intl. Film Festival, which runs in May.
Firm has reserved two locations –on the Croisette and at a private estate near the Hotel Du Cap — to house a bevy of events including preem parties, product launches, receptions, junkets, interviews and photo shoots.
Synergy was founded in 2000 by publicity vet Cygalle Dias. The company’s primary line of biz is creating event-specific sponsorship opportunities and product showcases, and engaging consumer education experiences.
“Synergy House will be creating a living and breathing marketing lifestyle,” said Dias. “Synergy House at Cannes will accomplish this by surrounding the event with showcased brands and products at the most important and press-worthy festival in the world and we will maintain a sense of exclusivity.”
Synergy House has already organized events at the Synergy Spa Summer 2000, in the Hamptons, and at the Sundance Film Festival.