Sheffield follows Signpost

Exec to be reunited with former boss Till

Richard Sheffield has been tapped as head of Signpost Films Australia.

Sheffield, a veteran of the Oz distribution scene, is currently head of international acquisitions for Hoyts. Signpost Australia is being launched as a partnership with Hoyts.

The appointment reunites Sheffield with his former boss Stewart Till, chief exec of Signpost. Till headed international ops for Polygram Filmed Entertainment, while Sheffield ran PFE’s Australian distrib arm.

Sheffield is in Cannes buying movies for Hoyts, but will segue to his new role at Signpost later in the year.

Signpost Australia will control is own marketing and distribution, with Hoyts handling theatrical sales and providing office space. Signpost will also access Hoyts’ vid deal with Sony.

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