Platinum Dunes takes on horror classic

Musicvideo and commercial director Marcus Nispel will helm Platinum Dunes and Radar Pictures’ reconceptualization of “The Texas Chainsaw Massacre.”

Pic is set to begin shooting for New Line Cinema and Good Machine Intl. in July.

Nispel has directed more than 1,000 musicvids and commercials for clients ranging from Coca-Cola to No Doubt and he has earned four MTV Music Video Awards. He will receive this year’s lifetime achievement award from the Music Video Production Assn.

The original pic is about five young adults touring rural Texas who fall afoul of a monstrous clan and are slowly whittled away by the chainsaw-wielding Leatherface.

Platinum Dunes’ take is to be less graphically gory than the original, focusing instead on the horror of the story.

Formed in November, Platinum Dunes is run by Michael Bay, Andrew Form and Brad Fuller. Bay and Michael Fliess of Next Entertainment will produce with Form and Fuller. Ted Field of Radar Pictures and Jeff Allard of Next Entertainment will executive produce. GMI handles foreign sales.

David Boyle, executive vice president of business and legal affairs, brokered the deal for Radar. Nispel is repped by CAA.

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