Superhero tale continues boffo B.O. run

“Spider-Man” isn’t through weaving his box office web, it seems — not by a long shot.

Sony’s phenom comic-book adaptation, which opened with a historic $114.8 million in weekend grosses, rang up another $11 million Monday. That’s easily the biggest Monday gross of all time not attached to a holiday weekend.

To fully appreciate this particular amazing “Spider-Man” feat, consider that recent Warner Bros. blockbuster “Harry Potter and the Sorcerer’s Stone” marked a $6.6 million Monday after its then-record $90.3 million bow in November. “Harry” went on to a $7.6 million Tuesday and a $12.6 million pre-Thanksgiving Wednesday for a total $110.5 million through its first six days, a B.O. roll that was the talk of Hollywood at the time.

“Spidey” spun that much B.O. in its opening weekend alone and now sports a cume of $125.8 million after four days — more than the domestic B.O. for the entire run of some other recent hit movies like Universal’s “Erin Brockovich” ($125.6 million) and Sony’s own “Charlie’s Angels” ($125.3 million), both 2000 releases. The fourth-day perf by “Spider-Man” now stands as the 139th biggest domestic cume of all time.

Meanwhile, it appears conventional wisdom may have been only partly right on the impact of megaplex exhibition on the “Spidey” bow.

It’s true enough that the opportunity to show popular pics on multiple screens in big cinemas now allows super-sized openings like the one enjoyed by the webbed wonder, but there’s been a related assumption that’s proved not so true. Some have suggested that anyone who wants a ticket to a big new release is able to buy one thanks to super-wide distribution, but reports circulated widely this weekend that many moviegoers who wanted to see “Spider-Man” were unable to do so because of soldout showings.

That surely helped fuel pic’s boffo Monday, along with patrons returning for repeat viewings of the pic. Also contributing to momentum was spreading perception of pic as a must-see blockbuster.

“You can’t buy mouth, no matter how many television spots you place,” Sony marketing and distrib topper Jeff Blake said Monday. “Nothing ever replaces the word of someone you trust, and I think that word is spreading.”

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