Ladestro flexes Sony arm

Campaigns for 'Sunshine,' 'Autofocus' on sr. VP's slate

Sal Ladestro has been promoted to senior VP of marketing and distribution, acquisitions and local productions for Columbia TriStar Film Distributors Intl., the international releasing arm of Sony Pictures Entertainment.

Move was jointly announced Monday by Nigel Clark, CTFDI’s senior exec VP of marketing, and Mark Zucker, senior exec VP of distribbing for CTFDI. Ladestro will report to Clark on all matters relating to marketing and reports to Zucker on all distribution-related issues.

He will continue to develop, implement and supervise international marketing and distribution strategies for all SPE divisions including Sony Pictures Classics and Screen Gems, as well as titles delivered by Sony’s expanded local-language production groups in Asia, Germany, Brazil and Spain.

In addition, he will periodically supervise the international release of selected titles from the Columbia Pictures library as well as acquisitions made through the Columbia Pictures Motion Picture Group.

Mixing it up

As a VP, Ladestro oversaw a diverse slate of high-profile releases, including such worldwide box office hits as Sony Pictures Classics’ “Crouching Tiger, Hidden Dragon” and “Run Lola Run” as well as Screen Gems’ “Snatch.”

Ladestro joined the company in 1992 and was elevated to VP two years later. In that capacity, he developed and implemented the international print and audiovisual creative campaigns for all CTFDI releases.

Zucker praised Ladestro’s “proven track record for making a success of our product that requires special attention.”adding, that “…broad knowledge and experience handling product in every country on earth is a rare commodity.”

Among the upcoming film campaigns that Ladestro will launch are those for John Sayles’ “Sunshine State”; “Autofocus,” from director Paul Schrader; Guy Ritchie’s remake of “Swept Away,” starring Madonna; and the Screen Gems release of vidgame adaptation “Resident Evil.”

He also will oversee several films from Columbia Pictures Film Production Asia, including “Big Shot’s Funeral,” starring Donald Sutherland; “So Close,” from director Cory Yuen; and “Double Vision,” starring Tony Leung Ka-Fai and David Morse.

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