Imax thinks big for Russia

Moscow mall getting 2-D and 3-D pix

TORONTO — Imax will open the its first theater in Russia early next year.

Deal, signed with BFC Media, will situate a new large-format venue in what will be Moscow’s biggest shopping center.

“We are excited to add Russia, such a unique and important market, to the expanding number of countries to have an Imax theater,” said Imax co-CEOs Rich Gelfond and Brad Wechsler in a statement. “Introducing the Imax experience to Russia is an important milestone in our strategy to expand Imax across the world.”

Imax has more than 225 theaters operating in 30 countries.

The Moscow cinema will unspool Imax 2-D and 3-D films such as “Space Station,” which has generated $27 million in 19 weeks of release in 83 Imax theaters worldwide. “Space Station” has been one of the top 20 highest-grossing films in North America for the past 17 weeks.

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