Publicity topper Terry Curtin will exit Universal Pictures to become head of marketing at Revolution Studios.
Curtin, who was exec VP of publicity at U, will fill a job vacated by Geoffrey Ammer, who left Revolution in September to become prexy of Columbia TriStar Marketing Group.
Curtin will oversee marketing of Revolution features and its corporate work, said Revolution partner Tom Sherak, who has handled many of the company’s distribution duties in its first year but is increasingly involved in TV projects and other work. Curtin also will oversee domestic distribution for Revolution, becoming only the second woman in Hollywood to head domestic distribution for a studio.
“We always knew we would replace Geoff,” Sherak said. “But it was never a rush. We wanted to find the right person, but we wanted to find the right person who would fit in the puzzle we have here. We wanted to make sure it was the person who we felt fit in the best here.”
Curtin has not yet been released from her contract at U, and the conditions of her release have not been resolved, but studio sources do not expect that to affect the Revolution appointment.
At U, Curtin was responsible for publicity campaigns on such films as “A Beautiful Mind,” “Erin Brockovich,” “The Mummy,” “How the Grinch Stole Christmas” and “The Fast and the Furious.”
Previous studio stints
Curtin came to U in 1999 after serving as senior VP of publicity at Buena Vista Pictures; previously, she spent three years at MGM/UA Distribution as senior VP and three years at Morgan Creek Prods. as publicity topper. From 1981 until 1990, she worked at Fox, exiting as national publicity VP.
The Revolution appointment re-unites Curtin with Sherak, for whom she worked for nine years at Fox, and also with former Fox and Disney boss Joe Roth. Curtin also worked closely with Revolution Studios partners Rob Moore and Todd Garner during her years at Disney.
Curtin was part of a tight-knit and collaborative clutch of top execs at U, including U Studios prexy Ron Meyer, U Pictures chair Stacey Snider and U Pictures vice chair Marc Shmuger, who steered the studio toward record-setting box office success in 2001.
But there was little room for advancement among U’s top ranks. The studio recently consolidated its marketing team, elevating Peter Adee to marketing prexy in January 2000.
Curtin is expected to begin her job at Revolution April 8.