Fox eyes int'l total north of $250 million
“Die Another Day” has smashed the first-day records for the James Bond canon in each of its initial offshore markets.
The Pierce Brosnan/Halle Berry starrer notched $2.07 million on 430 screens Wednesday in the U.K., including advance screenings, beating the combined first-day tallies of 1999’s “The World Is Not Enough” (which made $1.07 million on 444, with sneaks), 1997’s “Tomorrow Never Dies” ($606,000 on 423) and 1995’s “GoldenEye” ($213,000 on 386). The earlier Bonds bowed on a Thursday.
The Lee Tamahori-helmed action-adventure minted $1.2 million on 760 prints Wednesday in France and $573,000 on 29 in French-speaking Switzerland, both comfortably ahead of the most recent 007 entries.
“We’re delighted,” said Fox Intl. theatrical president Scott Neeson, whose firm is releasing MGM’s epic overseas.
Neeson projects the latest installment will earn a stellar $11 million on more than 800 prints in its first five days in Blighty.
“The World Is Not Enough” grossed $233 million internationally. Confident the follow-up will do even better, Fox is shooting for a total north of $250 million.
Neeson paid tribute to the talent, who attended the royal preem in London last Monday and will visit the major Euro cities as well as Japan and Australia to promote the pic.
“It’s a pleasure working with MGM and (producers) Eon, who really understand the importance of international,” he said.