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‘The Guys’ no limit for Content

Carmichael nabbed as managing director

TORONTO — A year after launching at the Toronto Intl. Film Festival, Gotham-based ContentFilm is expanding to include an international sales division, with London-based Jamie Carmichael onboard to run it.

Content’s first completed pic, “The Guys,” based on Anne Nelson’s post-9/11 play, stars Sigourney Weaver and Anthony LaPaglia. It has its world premiere on Wednesday’s one-year anniversary of the terrorist attacks and already has become a buzz pic for domestic distribs.

Carmichael, whose title will be managing director, will oversee the sale of Content’s pics overseas. He also will assist in developing strategic alliances and co-productions with international partners. He reports to chairman Edward Pressman and prexy John Schmidt.

A vet of the global film market, Carmichael worked nearly seven years for Mel Gibson and Bruce Davey’s Icon Ent. Intl., where he was last head of international distribution. While at Icon, Carmichael oversaw the international sales and distribution for such films as “We Were Soldiers,” “What Women Want” and “An Ideal Husband.”

Prior to his years at Icon, Carmichael worked at Lumiere Pictures and Majestic Film and TV Intl.

“The foreign marketplace is experiencing a bit of turmoil right now,” Schmidt said, “but in a contrarian sense we feel it is the perfect time to launch a foreign sales company that we believe will grow into one of the leaders in this area.”

Said Carmichael: “I am tremendously excited about our first slate of films — it’s a wonderful mix of high-quality and innovative filmmaking. I think Content Intl. can really make an impact — we’ll have films from the States, we recently closed a very interesting deal in Ireland with Rapid Film, and there are all sorts of opportunities here in the U.K.”

With a mandate to make low-budget pics, Content already has shot three projects on film and two digitally. Pics in post-production include “The Cooler,” starring William H. Macy, directed by Wayne Kramer and written by Frank Hannah and Kramer. Also in post-production is “Love Object,” directed by Robert Parigi, starring Desmond Harrington and Melissa Sagemiller.

Content recently shot in Gotham “The Hebrew Hammer,” a comedy starring Adam Goldberg and directed by Jonathan Kesselman; and “Party Monster,” starring Macauley Culkin, produced with Christine Vachon’s Killer Films. Fortissimo is selling the pic’s overseas rights. Cinetic Media is in charge of domestic rights.

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