Exec to top promotions, corporate partnerships
This article was corrected on Sept. 9, 2002.
Revolution Studios has tapped James Costos as head of national promotions and corporate partnerships.
In the newly created post, Costos will develop national promotions for Revolution’s films and spearhead long-term strategic corporate partnerships for the studio. He will also coordinate efforts for product placement and licensing and merchandising.
The hiring of Costos comes as Revolution is negotiating with Pontiac to include the carmaker’s new version of the GTO in the upcoming “XXX” sequel.
Hollywood productions, especially this summer’s “Minority Report,” “Men in Black II,” “Austin Powers in Goldmember” and “Spider-Man,” are increasingly inking deals that, in exchange for showcasing products or company logos in a film, can add tens of millions to a movie’s overall marketing budget.
Costos will now also focus his initial efforts on landing brands to sponsor Revolution’s live-action version of “Peter Pan,” the Eddie Murphy comedy “Daddy Day Care,” Jennifer Garner laffer “13 Going on 30” and comicbook adaptation “Hellboy.”
“With our impressive slate of upcoming films, there is an increased opportunity to align with corporate partners on many of our films,” said Terry Curtin, Revolution Studios’ head of marketing and distribution. “James’ excellent relationships and extensive experience make him the perfect fit for this position, and we are thrilled to have him leading these essential efforts.”
Most recently, Costos served as veep, director of retail, for clothing brand Hermes of Paris. While there, he was in charge of all aspects of operations, marketing and brand development for Hermes’ U.S. stores.
Before that, Costos was veep, director of retail, for Italian clothier Tod’s, the parent company of Tod’s and Hogan.