Car maker joins fest

Lincoln Mercury to test marketing at Savannah Film & Videos

HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor.

Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test drives, a special screening and reception. Lincoln also will finance 50 regional TV spots and ads in trade pubs such as Daily Variety to tout the fest. Deal was made through Lincoln’s ad agency, Young & Rubicam, which will handle the creative campaign.

Organizer TSE Sports & Entertainment is pitching the circuit as a way to more easily buy sponsorships for a group of festivals, and as a way to increase the leverage and financial support for the festivals themselves, which include Malibu, Maui and Austin. The circuit officially starts next January with the Palm Springs festival and culminates in a December 2003 awards dinner.

More Film

  • Bob Iger Rupert Murdoch

    Disney-Fox Will Be Global Powerhouse, Especially in Asia and Europe

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • X-Men Can Team With Avengers Thanks

    Fantastic Four, X-Men Can Team With Avengers Thanks to Fox, Disney Deal

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • MICA: Film Tank Pitches Genre Thriller

    MICA: Mexico's Film Tank Pitches to the Small Screen with Genre Thriller 'Dead Days’

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • Berlin Film Festival Berlinale

    Asian Brilliant Stars Take Wider Perspective for Second Edition

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • Australian Animation ‘Arkie’ Sold to Vision

    Australian Animation ‘Arkie’ Sold to Vision for China Release

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • CineAsia Hands Out Prizes as Hollywood

    CineAsia Hands Out Prizes as Hollywood Mega-Deal Looms

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

  • Spurlock, Jacir, Cooke, Yousra, El Ganainy

    Spurlock, Jacir, Cooke, Yousra, El Ganainy at Variety Studio Dubai

    HOLLYWOOD — The U.S. Film Festival Circuit, a recently formed marketing coalition of 20 smaller fests around the country, said it has signed Lincoln Mercury as a first big sponsor. Lincoln Mercury will use the circuit’s Savannah Film & Videos fest, which begins Oct. 26, as a test of the circuit’s possibilities, offering attendees test […]

More From Our Brands

Access exclusive content