While most movie Web sites seem to be little more than bare-bones press kits with a few photos and skimpy text, Fox and Web design shop Genex pulled out all the stops on www.MinorityReport.com, combining the best of the Web’s interactive elements with enough entertainment to wow Netizens.
A quick look at the anatomy of a film site that works:
Text: Going beyond the usual plot points, the site’s production details and interviews with cast and crew are actually interesting to read (one action sequence required a 400-by-50-foot structure to be built on the Warner Bros. lot that at one point became “the tallest building in Burbank”) and highlight what went into making the movie. Details are extensive enough to make Netizens want to see the film, while satisfying people who already saw it.
Video: Offering more than just the pic’s trailer, site also boasts scenes from the film as well as behind-the-scenes vignettes, concept art and animatics covering the production design of “Minority Report’s” vehicles, sets, action and other sequences. Watchable offerings offset surprisingly dull downloadable screensavers and backgrounds.
Layout and graphics: Easy to navigate and attractive to look at, site’s design closely mimics the pic’s high-tech drag-and-drop world and flashy ad campaign. The site’s ominous soundtrack and beeping sound effects also are a plus.
Auctions: Through a partnership with Yahoo, site is auctioning off props from the movie, with a futuristic bicycle attracting a top bid of $640 as of June 19.
Branded content: While the film features countless brands — including the Gap, Reebok, American Express, Bulgari, Aquafina, Ben & Jerry’s, Pepsi and Burger King, among others — site also cleverly spotlights games and contests from the pic’s more prominent product placers: Lexus and Nokia.