WB Online, HBO set to go on short ‘Date’

Cyberbiz Brief

Warner Bros. Online has sold HBO the television broadcast rights to its Internet short film “Date Squad,” which becomes the company’s first original Web project to make the leap offline.

Thesp Amanda Peet stars in the comedy about the unpredictable world of dating. Pic bows on HBO-owned movie channel Cinemax today and will be rebroadcast on March 27. HBO has the option to sked additional showings of the pic on its multiplex of film webs, but none have yet been scheduled.

While specific financial terms of the deal were not disclosed, the license fee HBO is paying is based on the number of airings. Deal is similar to licensing pacts that other entertainment Netcasters like AtomShockwave and Icebox have inked with TV outlets for their shorts.

The eight-minute “Date Squad” was created exclusively for Warner Bros. Online and began appearing on the site Dec. 6 as part of a collection of commissioned Warner Bros. original shorts, which also include “Britney 2032”; “Exterminator,” with Gary Busey and Theresa Russell; and “Mission: IMP,” with Verne Troyer.

Pic, which also stars Sandra Oh, Adam Scott, Olivia Rosewood and Jordan Feldman, was written and directed by Amie Steir. Dan Dubiecki and Scott Ludden produced; David Lyons exec produced.

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