NL picks Jamdat for ‘Rings’ rings

Cyberbiz brief

New Line Cinema has signed a deal with wireless publisher Jamdat Mobile to create games, ring tones and other entertainment for cell phones and similar devices based on the first two of the studio’s trilogy of “The Lord of the Rings” movies.

Jamdat will be the exclusive North America wireless game creator for titles based on the “Rings” movies. The second of the movies, “The Two Towers,” premieres later this month. Jamdat also will work with other New Line partners worldwide.

“Wireless has become an increasingly significant channel for us in reaching film audiences,” said New Line exec VP of worldwide licensing and merchandis-ing David Imhoff. “Jamdat Mobile’s experience in interactive entertainment makes them an ideal partner to bring our phenomenal franchise to the wireless medium.”

Verizon Wireless’ Get It Now service will have exclusive distribution rights to the Jamdat products through March under a previously announced New Line deal. Product will later become available, as are other Jamdat products, through the distribution networks of numerous other wireless providers.

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