MusicMatch has cut an exclusive deal with Bell Canada to offer a customized version of its Radio MX online subscription service to the telecom giant’s subscriber base, giving the San Diego-headquartered Netco a major new distribution pipeline outside the U.S.
The new service, to be announced today, will give Bell Canada customers access to an array of personalized online radio stations, including special programming for the Canadian market — for a fee of C$7.95 ($5) monthly or $37.78 per year.
As part of the deal, Bell Canada will distribute the MusicMatch Jukebox audio software as part of a broadband installation package. Telecom provider has more than 1.6 million Internet subscribers, of whom 1 million are high-speed users.
Bell Canada is planning a multimillion-dollar advertising campaign to promote the MusicMatch services, including print, TV, radio and online ads. The partners also will push the online music offering via dedicated Web site www.musicmatch.ca.