MusicMatch matches up Net service for Canada

Bell customers to have access to Radio MX stations

MusicMatch has cut an exclusive deal with Bell Canada to offer a customized version of its Radio MX online subscription service to the telecom giant’s subscriber base, giving the San Diego-headquartered Netco a major new distribution pipeline outside the U.S.

The new service, to be announced today, will give Bell Canada customers access to an array of personalized online radio stations, including special programming for the Canadian market — for a fee of C$7.95 ($5) monthly or $37.78 per year.

As part of the deal, Bell Canada will distribute the MusicMatch Jukebox audio software as part of a broadband installation package. Telecom provider has more than 1.6 million Internet subscribers, of whom 1 million are high-speed users.

Bell Canada is planning a multimillion-dollar advertising campaign to promote the MusicMatch services, including print, TV, radio and online ads. The partners also will push the online music offering via dedicated Web site www.musicmatch.ca.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading