Half of Netizenland no longer a small band

Cyberbiz Brief

The percentage of Netizens accessing the Internet using high-speed connections hit the halfway mark for the first time in January, according to a study released Tuesday by Internet research firm Nielsen/NetRatings.

During the month, people with high-speed connections (DSL, cable modem or T1 lines or better) accounted for 51% of the 2.3 billion hours that Americans spent online. Broadband users spent 727 million hours online in January 2001, accounting for 38% of Internet users.

Total time spent online by broadband surfers skyrocketed 64% year over year to 1.19 billion hours, while time spent online by narrowband surfers decreased 3% to 1.14 billion.

Nearly 21.9 million Americans accessed the Internet via home broadband connections in January, skyrocketing 67% and accounting for 21% of the population with home Internet access. During the same time period, the workplace broadband population jumped 42% to 25.5 million. Roughly 63% of people with Internet connections at work have high-speed connections.

“Broadband usage has hit mainstream,” said Jarvis Mak, senior Internet media analyst at New York-based Nielsen/NetRatings. “Broadband surfers spend as much time online as narrowband surfers and also comprise a growing proportion of the overall online population. Increasingly, online business models will be built and marketed with the broadband surfer in mind. The growth and development of broadband will create a more interactive and robust online experience, impacting e-commerce, streaming media and overall Internet content.”

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