G4 signs with Electronics Boutique

Cyberbiz Brief

Vidgame-oriented cable channel G4 has signed a strategic marketing deal with Electronics Boutique Holdings Corp., one of the biggest specialty retailers in the videogame business.

Under the deal, Electronics Boutique will use the new brand being applied to all its 800 U.S. stores, EB Games, in conjunction with offerings on the channel: a weekly top 10 list for various G4 programs and a special advertising interstitial with EB Games’ brand.

G4 will direct gamers to EB’s online site to buy titles.

Electronics Boutique CEO Jeff Griffiths said it was in his company’s interest to see G4 flourish.

Terms of the deal were not disclosed, but it’s one of the biggest ad deals yet for the 4-month-old cable channel, owned by Comcast.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading