ESPN sporting high-def

Net to offer X Games, ESPY Awards, NBA in HDTV

ESPN will launch a high-definition simulcast service in April 2003, promising 100 live HDTV broadcasts in its first year.

Net plans to produce a variety of original entertainment, including the X Games and the ESPY Awards, in HDTV, as well as select games from college championships, Major League Baseball, the NBA, the NFL and NHL. In 2004, ESPN will produce and distribute most of its studio shows in HDTV, tacking on another 3,700 hours of originally produced high-definition programming.

“ESPN is making a significant commitment to spur the growth of high-definition television,” said George Bodenheimer, the net’s prexy. “Sports will be a key driver of HDTV, and it is only fitting that ESPN play a leadership role in serving our fans, affiliates, advertisers and rights holders in advancing the adoption of digital technology.”

ESPN veep Bryan Burns will manage ESPN HD, reporting to ESPN Enterprises’ Rick Alessandri. All high-definition programming on ESPN HD will be delivered in the 720p format. Net will digitally convert all other programming to 720p for viewers with HDTV sets.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading