CNET’s Rosensweig in for Mallet at Yahoo

COO to o'see netco's worldwide operations

Yahoo has tapped Daniel Rosensweig, prexy of CNET Networks, as its new chief operating officer, replacing Jeffrey Mallet, who announced his resignation in January.

Rosensweig, who starts the new job May 13, will oversee Yahoo’s worldwide operations out of the company’s Sunnyvale, Calif., headquarters.

Groups reporting to him will include product development, marketing and international, as well as North American operations, including the company’s six business units and advertising sales.

An 18-year vet of tech magazine publisher Ziff-Davis, Rosensweig has been prexy of CNET Networks, which publishes, since ZDNet merged with the company in 2000. He has also served as prexy and CEO of ZDNet.

“Having Dan on board will help Yahoo continue to gain momentum against the execution of our business plan and further sharpen our organizational focus,” said Yahoo CEO Terry Semel.

That new focus includes being less reliant upon revenues generated from advertising and exploring other ways to charge for its services.

Rosensweig’s appointment follows last week’s hiring of Warner Bros. Online vet Jim Moloshok as the Internet portal’s new media topper.

Separately, Yahoo said it will use Loudeye Technologies to provide music samples to Netizens on its Yahoo Shopping and Launch Web sites. Deal includes access to Loudeye’s library of more than 3 million song samples, which run between 30 seconds to 60 seconds.

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