X Box launches into Mexico, Pacific Rim

Cyberbiz Brief

Microsoft said Tuesday that it will expand sales of its X Box vidgame console into Mexico and five other Pacific Rim territories: South Korea, Hong Kong, Singapore, Taiwan and New Zealand, adding to its current channels in the United States, Western Europe, Japan and Australia.

The company said sales have increased 131 percent since a $100 price cut to $199, announced two months ago. The company has sold nearly 4 million X Boxes since the machine’s holiday release, but has trailed sales of Sony’s PlayStation and Nintendo’s GameCube worldwide.

The latest territories for expansion were chosen in part because many are what the company called “hotbeds” for online gaming. The X Box has built-in Internet connectivity and Microsoft plans to roll out its broadband gaming service in September.

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