Wink Communications has named veteran TV exec Bryan McGuirk as programming and ad sales prexy.
McGuirk will oversee all aspects of ad sales, account management and programming for Wink, a 4-year-old interactive TV technology company, said CEO Maggie Wilderotter.
“Bryan brings the perfect blend of large-company and startup sales leadership experience that will help us expand our opportunity and realize new revenues, as well as grow our product offering to better serve clients and partners,” Wilderotter said.
McGuirk most recently was president and chief operating officer of TviFusion, but previously was NBC’s VP of affiliate relations and VP of NBC Asia, Hong Kong and Singapore. He also was managing director at Turner Intl. Asia Pacific.