ESPN vidgames git big promo push

Cyberbiz Brief

Vidgame publisher Sega said it will spend $35 million this fall on a major ad campaign, sponsorships and promotional tie-ins with national partner ESPN to back its series of sports-related titles. Company will have in-broadcast references to its titles during ESPN broadcasts and will co-sponsor ESPN’s NFL Truck Tour, a nationwide touring vehicle that will preside over touch-football tournaments and allow fans to record themselves acting as sports anchors.

The 75% increase in marketing spending comes as competition over the sports-related segment of the vidgame industry gets stiffer. Sega’s NFL 2K3 football game, for instance, faces competition from Electronic Arts’ Madden NFL franchise and Sony’s GameDay franchise, all three of which are among the first titles to be playable online through Sony’s PlayStation 2 vidgame console.

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