HOLLYWOOD — Corporate planning vet Kevin Tsujihara was appointed to the newly created post of executive vice president, corporate business development and strategy, at Warner Bros. on Thursday.
Tsujihara, who most recently was exec veep of new media at the Burbank studio, adds oversight of strategic business and technology development. He has been involved in strategic planning at Warners since being named senior VP of strategic planning and development in 1998. He joined the studio four years earlier as a manager in the Six Flags theme-park unit.
In his new post, Tsujihara becomes the liaison with corporate parent AOL Time Warner for business development while continuing in a similar role for new media and strategic planning.
“By having a centralized effort, we can better integrate our internal activities, better coordinate with AOL Time Warner and be better positioned to identify and take advantage of growth opportunities as well as structure strategic partnerships,” Warners chairman-CEO Barry Meyer said. “We will look to Kevin and his team to formulate Warner Bros.’ strategic business goals, to evaluate prospective deals and acquisitions and to work closely with our divisions to ensure that our efforts are properly integrated.”