Swartz named USC tech topper

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Technology vet Charles Swartz has been tapped the new executive director and CEO of USC’s Entertainment Technology Center.

“Charles Swartz will add significant knowledge, insight and organizational experience to the Entertainment Technology Center,” said Elizabeth Daley, dean of USC’s School of Cinema-Television. “His leadership and well-earned respect within the industry will be a tremendous asset to the ETC as it continues to evolve as one of the most recognized centers of pioneering innovation and exploration, tackling the complex issues facing the entertainment community.”

The Entertainment Technology Center is an organized research unit at USC within the School of Cinema-Television. Its sponsors include Disney, Lucasfilm, Sony, Fox, Universal, Viacom and Warner Bros., plus leading technology companies and orgs Pacific Bell and TRW, and USC’s Institute for Creative Technologies. Among ETC’s many projects is the Digital Cinema Laboratory, housed in the Pacific Hollywood Theater, which provides a testing environment for digital cinema distribution and display.

Swartz will lead future development of the Entertainment Technology Center’s research projects, as well as provide daily operational oversight. In addition to digital cinema, future project topics include video on demand and home networking

“I see the mission of the Entertainment Technology Center to create a place for the key members of the industry to come together and establish scientifically sound processes to make this digital evolution happen,” he said.

Swartz most recently served as director of integrated strategy for the entertainment industry with e-business consultancy Sapient. Before that, he was director of business development for entertainment at Andersen Consulting, now Accenture. Previously, he was continuing education specialist and program manager for UCLA Extension’s Dept. of Entertainment Studies and Performing Arts.

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