Lightbourn has reorganized publicity operations into five field offices

Sony Pictures Entertainment has formally announced the hiring of Wendy Lightbourn, a longtime Fox publicity exec who joined Sony last September.

Lightbourn was hired last fall as a senior VP of field publicity and promotions and has been busy carrying out Columbia marketing prexy Geoff Ammer’s dictum to reorganize.

Ammer has moved quickly to reshuffle the department, displacing Sony’s Jamie Geller in September and hiring Disney publicity veepee Gigi Semone in December to run Gotham publicity operations. In the next week, he will be hiring a replacement for veepee of corporate communications Stacy Ivers.

When Ivers arrived at Col last June from ICM, there was no Col marketing exec in place to whom she could report; as a result, Ivers reported to Sony Pictures corporate publicity topper Susan Tick. Ammer now intends Ivers’ position to fall under his supervision and will fill it with a candidate of his own choosing.

Meanwhile, Lightbourn has reorganized publicity operations into five field offices and has been coordinating with 22 public relations agencies to promote the studio’s domestic releases. She reports to exec VP Blase Noto.

“She’s the best field strategist working,” said Ammer, who also praised Lightbourn for “tailoring campaigns that leave a distinctive and memorable impression.”

Lightbourn had spent 16 years at Fox, working on pics such as “Cast Away,” “X-Men” and “Home Alone.”

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