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Mouse House, Home Depot spruce up branding, ad biz

Disney to nab about $100 million from deal

Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC.

Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant.

Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also includes plans to develop a form of branded content. “The Disney Paint Program,” a home-decoration skein that will showcase Disney-branded paint, will appear in January. Other home-improvement lines will be flogged as well.

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