You will be redirected back to your article in seconds

Mouse House, Home Depot spruce up branding, ad biz

Disney to nab about $100 million from deal

Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC.

Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant.

Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also includes plans to develop a form of branded content. “The Disney Paint Program,” a home-decoration skein that will showcase Disney-branded paint, will appear in January. Other home-improvement lines will be flogged as well.

More Biz

  • Pink Slime ABC News

    Disney Takes Insurer AIG to Court Over 'Pink Slime' Defamation Settlement

    Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC. Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant. Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also […]

  • Which Pop Culture Halloween Costume Would

    Poll: Which Pop Culture Halloween Costume Would You Wear This Year?

    Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC. Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant. Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also […]

  • Alyssa Milano

    Alyssa Milano on #MeToo Campaign: 'I Wanted to Take the Focus Off the Predator'

    Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC. Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant. Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also […]

  • Harvey Weinstein

    Harvey Weinstein Resigns From Weinstein Co. Board as Company Struggles to Survive

    Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC. Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant. Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also […]

  • Bob Greenblatt NBC

    Robert Greenblatt on the Importance of Speaking Up and Making Voices Heard

    Disney and Home Depot have inked a major three-year ad pact involving Mouse House properties such as ESPN, Lifetime and ABC. Specific terms weren’t announced, but ABC will take in close to $100 million from the home improvement giant. Brought in by ABC Unlimited — an integrated sales and marketing unit of ABC — the agreement also […]

More From Our Brands

Access exclusive content