Former division prexy now COO

HOLLYWOOD — Comic book publishing and entertainment giant Marvel Enterprises has promoted Bill Jemas to chief operating officer.

Jemas was formerly the company’s prexy of publishing, licensing and new media and is credited with rejuvenating those divisions for New York-based Marvel Enterprises over the past two years. Marvel owns a library of more than 4,700 proprietary characters, including Spider-Man, X-Men and the Hulk.

During his tenure, Jemas had tapped editor-in-chief Joe Quesada to head up Marvel’s comic book publishing biz; Marvel’s market share is over 40% in that arena.

Additionally, Jemas had hired Russ Brown to head up Toy Biz, Marvel’s consumer products arm, and Gui Karyo as Marvel’s chief information officer and overseer of

“Bill has done an extraordinary job in leading these divisions,” said Marvel Enterprises CEO Peter Cuneo, to whom he reports. “He has been the driving force in the formulation and execution of new strategies and tactics that have pushed these businesses to new heights. And, most important, Bill has recruited a new wave of top executive talent and successfully integrated them into the company’s operations.”

Before joining Marvel, Jemas was executive veep of MSG Sports, where he managed more than 40 sporting events that took place at Madison Square Garden. He also oversaw MSG’s Sponsorship Group and the MSG Collection, which produces and distributes MSG and team-identified merchandise.

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