Immortal preparing to plug into Power

Talent topper Medavoy instrumental in alliance

HOLLYWOOD — Power ties are back in Hollywood — specifically, the ties that will bind management concern Immortal Entertainment to comedy specialists Power Entertainment.

While final details are still being worked out, a creative partnership should be formalized by summer’s end.

Power Entertainment, established in 1999, is a management and production company exclusively focusing on the business of comedy. Power has established the careers of such comedic talent as Eugene Levy (“Best in Show”); Flex Alexander (topliner of the current UPN skein “One on One”); Seth Meyers (“Saturday Night Live”) and standup Mark Curry (“Hangin’ With Mr. Cooper”). Power also reps rising stars like standups Pablo Francisco, Doug Stanhope and Tracy Smith.

Medavoy the middleman

Immortal Entertainment talent topper Brian Medavoy, only just appointed to head that division (Daily Variety, May 8), was instrumental in creating the alliance between Power CEO David Goldman and Immortal chairman Happy Walters and prexy David Codikow.

“Power Entertainment not only has a trailblazing roster of comedic talent but also is in the unique position of sourcing up-and-coming comedic talent throughout all of North America,” said Codikow. “They see everything (in comedy) — and they see it first. Power represents the talent, and they have the means of distribution.”

He called the alliance “a perfect fit” with Immortal’s talent management division, film production division and live touring division.

Goldman, in a statement, cited “our ability to help support Immortal’s entry into television” and “their ability to help support our expansion into features and music” as reasons that the pact was obvious to him.

Companies to announce projects

The two companies will shortly announce several projects that they are developing together. Power and Immortal share creative space in Santa Monica and will dip into each other’s talent and production pools. Under the agreement, each will have options to support the other’s projects in film, television, music and touring.

Immortal already reps actors like “Dharma & Greg” topliner Jenna Elfman and “Friends” star David Schwimmer, as well as thesps including Howie Long, Bill Bellamy (“The Brothers”) and Morris Chestnut (“The Best Man”) — all of whom became clients when Medavoy ankled Talent Entertainment Group for Immortal last May. Immortal also produces the alternative music concert series Vans Warped Tour and carries rock acts like Korn and Incubus on its Immortal Records label.

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