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Cosmo’s Plagemann to publish Lifetime’s mag

Publication to be an extention of cabler's mission

HOLLYWOOD — Lifetime Entertainment and Hearst Magazines have named Susan Plagemann VP and publisher of Lifetime magazine, a new women’s publication launching in March.

Plagemann, publisher of Hearst-owned Cosmopolitan, will assume the post Monday and will report to Michael Clinton, executive vice president and chief marketing officer-publishing director for Hearst.

Lifetime magazine extends the Lifetime cable channel franchise to the printed page with a mission to entertain, inform and support women. Topics include fashion, beauty, food, decorating, health and news.

Lifetime will launch as a bimonthly with a rate base of 500,000 and will go monthly starting with the September 2003 issue. Heavy promotion is planned via the Lifetime networks (Lifetime, Lifetime Movies and Lifetime Real Women) and other Hearst publications including Country Living, Good Housekeeping and O, the Oprah Magazine.

Plagemann became publisher of Cosmo in October 1999. Prior to that, she was Cosmo’s associate publisher 1997-99. Plagemann previously worked at Esquire and Mademoiselle.

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