Comcast Corp. has anointed Steve Burke, president of Comcast Cable Communications, as the executive who’ll take charge of the company when it completes its merger with AT&T’s cable systems later this year.
The newly merged company, to be called AT&T Comcast, will set up six geographical divisions: Eastern, Atlantic, Southern, Midwestern, Mountain and Western. Comcast has named a president for each division, all of whom would report to Burke, the No. 2 executive in the company, who himself reports to Brian Roberts, president of Comcast Corp.
The divisional presidents are Mike Doyle (Eastern), Steve Burch (Atlantic), John Ridall (Southern), Dave Scott (Midwestern), Trey Smith (Mountain) and Joe Fischer (Western). A total of 26 cable-system clusters will be divided among the six regional operations.
These executives will focus on completing the digital upgrades of the cable systems in their areas and selling all the new services that digital ushers in, such as video-on-demand movies and high-speed access to the Internet through the wider cable wires.
The announcement of the Comcast senior management is a clear sign the company is confident that Washington regulators will end up approving the merger.
In the lead paragraph of the press release, the statement says that Burke “will lead the combined entity after the merger is completed sometime in the fourth quarter of this year.”
And in the third paragraph, the statement says that the appointments of six divisional presidents “will become effective upon the close of the merger.”
It’s not until the 12th paragraph that Comcast adds the qualifier “pending the completion of regulatory approvals.”