Semone to o'see theatrical PR for East Coast.

Columbia TriStar Marketing Group has tapped Gigi Semone as senior veep of publicity. She’ll oversee theatrical PR for the East Coast.

Semone’s responsibilities will include strategy and supervision of print and electronic publicity in the region, as well as special events related to the theatrical release of Col movies.

Her job will involve spreading the word about upcoming pics such as “Spider-Man” and sequels to “Men in Black” and “Stuart Little.”

Based in New York, Semone will report to Blaise Noto, exec veep of publicity.

Prior to joining CTMG, Semone served as veep of East Coast publicity for Buena Vista Pictures Marketing, where she worked on “The Royal Tenenbaums” and “Pearl Harbor.”

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