MONTREAL — The Alliance of Canadian Cinema, Television and Radio Artists, the main Anglophone Canadian actors union, has reached an agreement with the Canuck advertising industry for a new two-year agreement. ACTRA struck the deal, announced Friday, with the Assn. of Canadian Advertisers and the Institute of Communications and Advertising.
The new national commercials agreement includes a 5% increase for professional performers over the next two years, with 2.5% raises each year. There are also new provisions to protect children working on commercials. The terms of the settlement are subject to ratification by the members of ACTRA, the Assn. of Canadian Advertisers and the Institute of Communications and Advertising.
Stephen Waddell, national executive director for ACTRA, said the deal is a good one for the actors union and the ad industry.
“Negotiations were difficult as the Canadian advertising industry is experiencing uncertain times,” said Waddell. “We’re happy that we were ultimately able to work out some important incentives to increase production under ACTRA contracts, plus secure a 5% increase for union performers.”
The advertising agreement covers all terms and conditions for performers in English-language radio and TV commercials produced in Canada.
In October, ACTRA reached an agreement for a new contract with the country’s independent film and TV producers. Prior to that, several Hollywood studios were threatening to pull shoots from Canada, fearing a potential labor dispute.
With the film-TV agreement and the advertising pact in place, ACTRA is turning its attention to inking agreements with the CTV and Global networks, and a number of specialty channels. There may be an agreement in place with CTV as early as Wednesday.
ACTRA represents 18,000 members across Canada.