Universal Music Group has picked tech-sector veteran David Benjamin to fill a newly created executive post overseeing the music major’s companywide efforts to enforce its copyrights on the streets and in cyberspace.
Benjamin, who was named senior vice president of anti-piracy, will coordinate the copyright protection efforts of label and publishing execs, artists, songwriters and various units of UMG and its French parent Vivendi Universal.
Based in New York and reporting to UMG operating chief Zach Horowitz, the exec reps a newly stepped-up commitment from the label group to centralize its anti-piracy efforts.
“At a time when two out of five albums sold globally are pirated recordings … we believe it is especially critical to have a fully dedicated position to focus on protecting creative content,” Horowitz said.
Benjamin comes to Universal from Webcaster ClickRadio, which he co-founded. Most recently senior VP of entertainment, exec oversaw all content for the interactive digital service and cultivated relations with the major labels and publishers for licensing.
Before that, Benjamin was a music attorney, repping such acts as L.L. Cool J and Mary J. Blige as well as Sony Music and DreamWorks Records. He also produced music programming for NBC, including “Friday Night Videos.”