Belinsky to head Macrovision arm

Cyberbiz Briefs

Encryption company Macrovision said it has formed a Music Technology Division, with exec Mark Belinsky named as senior VP and general manager of the unit. The company also announced a deal with Intervideo to include its piracy-prevention software in WinDVD, the most widely used software to play DVDs on computers.

The new division will take technologies developed by Macrovision and just-closed acquisition Midbar Technologies and use them for protecting digital music from being freely pirated and copied.

Belinsky joined Macrovision in 1995 as VP and general manager of its video copy-protection division. In that role, he oversaw the launch of Macrovision’s copy-prevention technologies for DVDs and pay-per-view digital broadcast satellite networks . He most recently was senior VP of corporate strategy.

Midbar’s former president and CEO, Rani Alcalay, will be the new unit’s VP of worldwide sales, and record biz vet Adam Sexton will serve as VP of marketing.

As part of the InterVideo announcement, Macrovision said the two companies will jointly promote their combined software to the video-on-demand market. WinDVD software is bundled with computers from nine of the 10 top PC makers.

The deal will allow WindDVD to recognize material encrypted with MacroSafe technology, determine whether the user has a right to watch it, and inhibit peer-to-peer file sharing. The deal could boost efforts to sell video-on-demand services over the Internet, by giving studios and other content owners a secure way to send and show their material.

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