AFMA open to distribs of non-English-lingo pix

Simple change deemed 'historic'

In a significant expansion of its membership criteria, AFMA will allow non-English-language film distributors into the organization.

Previously, voting and associate membership was restricted to licensors and distributors with at least some English-lingo film or TV product.

The revised rule strikes the “English-speaking” clause for both levels of membership, opening the way for international distributors of exclusively non-English-language product to apply.

“While it’s a simple rule change, dropping the English-language-only restriction is a historic move for AFMA that paves the way for continued growth of the organization,” said AFM prexy-CEO Jean Prewitt. “It represents formal recognition that our industry is global and that our association must become truly international in scope.”

Currently about 40% of AFMA’s 160 member companies are located outside of the U.S., including Adriana Chiesa, China Star, LolaFilms, Pathe Intl., StudioCanal France, Svensk Filmindustri, TF1 and UGC, all of whom primarily distribute non-English-lingo film and TV programming.

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