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Films aren’t fast food

Letters to the editor

When questioned at ShoWest about the studios’ lower average production costs relative to their ever-increasing marketing budgets, the MPAA’s Rich Taylor defended the practice by saying, “It doesn’t take much money to make a Big Mac, and they market the heck out of that.” ( Variety, March 10-17).

However true the implication may be, I don’t think you want your industry’s principal lobbying group comparing your product to the cholesterol-packed empty calories of fast food.

Jack Valenti’s censorship-friendly ratings board has always been a menace to independents and to intelligent moviegoers, but when his organization belittles its own industry and product so carelessly in a public forum, perhaps it’s finally time for his handlers to put Jack and company out to pasture.

Mark Lipsky is exec VP at Lot 47 Films.

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