Zone Vision to ramp up Latin pay TV presence

Co. to launch number of new channels in Europe

BUENOS AIRES — Zone Vision, a London-based feevee distributor and programmer, plans to expand its presence in Latin America.

“We’re in the process of launching a number of new channels in Europe, and hopefully in Latin America, too,” prexy-CEO Chris Wronski told Daily Variety during Jornadas, the annual Argentinean pay TV confab.

“Our vision for the region is long term; we want to build the company into a leading programmer in Latin America, whether in six months or five years,” Wronski added.

Company began its initial push into the region with the Oct. 1 bow of its Europa, Europa film channel, in partnership with Argentina-based Pramer, the pan-regional pay TV programmer owned by Liberty Media.

Reality web planned

Next step would be to launch Reality TV, a channel focused on reality gameshows, by next year. Another, as-yet unspecified, channel will follow, Wronski said, adding that ZoneVision wants to bring telenovela web Romantica to the region.

Any new channel will be launched as a joint venture with Pramer, he said.

As is the case with Europa, Europa, the two would work together on marketing and programming, while Pramer would handle advertising, distribution and affiliate sales.

Zone Vision also plans to build a language-localization operation in the region, Wronski said. It is studying the possibility of building from scratch, acquiring a studio or finding a partner, and the company aims to wrap up the deal by the end of the year.

In May, Zone Vision secured $12 million from media investor Advent to launch channels and roll out existing ones to new markets.

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