Disney going forward with military themed projects
West Point is going Disney.
ABC Unlimited, the integrated sales arm of the ABC Television Network, has signed a multifaceted promotional pact with the West Point Project that will bring West Point-themed programming to Disney properties.
West Point Project is a private group comprising alumni of the U.S. Military Academy at West Point who, in cooperation with the academy’s Assn. of Graduates, is funding a special promotion celebrating the 200th anniversary of the institution through the third quarter of 2002.
Agreement includes a primetime spec, tentatively titled “Young America Celebrates West Point,” to air in June on ABC. The History Channel will air two-hour docu “The Long Grey Line,” and Lifetime will sponsor a public awareness campaign celebrating women at West Point. Other programming specs will appear on A&E, ABC Radio Networks and ESPN. In exchange, West Point will advertise on Disney/ABC properties.
In addition to broadcast and cable, the pact also includes radio, print and the Internet.