Weather net ups exec

World Brief

The Weather Channel Latin America has upped affil sales director Willie Hernandez to marketing director, overseeing marketing and public relation.

Separately, the feevee announced that since leading Argentinean cabler Cablevision has extended its airtime to 24 hours.

In addition, the channel has signed a cooperative agreement with the Red Cross in Guatemala, to give early warnings and reduce damage during natural disasters.

Last year, the Weather Channel signed a similar accord with the Red Cross’ Buenos Aires delegation and five Southern Cone Red Cross reps, and it hopes to sign other agreements in the Caribbean and Central America.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety